How to Move Inventory Quickly
Quickly selling new home inventory requires several tools for builders, developers, and realtors. Any playbook should include intelligent lead management plus benefits above and beyond.Get Started Today
Modern Doesn't Have to be Expensive
What happens when you have completed specs, open lots, new models or you are establishing a foothold into a new community? How do you generate the demand you need to move this inventory without expensive marketing programs and outdated listings?
For builders, developers, and realtors, the chances of selling a new home to a single prospect are significantly increased by using a Customer Relationship Management (CRM) solution for residential sales. Factor in that leading CRM solutions for new home sales are cloud- and subscription-based, with minimal investment, ROI is 110% achievable.
Leverage Your Marketing Efforts
Sales professionals are meeting consumer demand by offering newer online tools such as virtual tours and real-time design sites in addition to traditional tools such as Website/social media channels, open houses, and realtor events. They rely on third-party home buyer sources like Zillow, Realtor.com and NewHomeSource.com for lead services.
Yet without a solution in place to monitor and nurture prospects, how effective will these efforts be?
New home sales professionals should plan and execute a strategy built on a collection of interested buyers and buyer influencers, including prospects, realtors, friends and family of prospects.
Capturing data into a solution like CRM, they can easily become a "sphere of influence" and promote inventory, keep prospects engaged, and ultimately succeed with more sales closing faster.
With Just a Few Clicks, Sales Professionals can . . .
- Develop targeted email campaigns that list events (open houses, realtor events, community grand openings and more)
- Execute Automated Drip Campaigns to offer buying incentives (pricing reductions; new financing options)
- Connect with buyers where they are 24/7 via Text/SMS messages
- Gather even more intelligence about individual home buyers to develop a personalized marketing strategy
- Continually offer calls to action to stay engaged
New home sales professionals equipped with a solution like CRM--one that leverages all the other tools they currently use--will be be amazed with an abundant pipeline of appointments that result in a quicker sales cycle.
Sample emails that engage and influence