When you think about CRM software, sales and marketing likely come to mind first. But if you’re a CFO or part of the finance team, there’s a much bigger picture. The truth is, a CRM for finance can be one of the most powerful assets in your toolbox.
When equipped with business intelligence and real-time dashboards, a construction-specific CRM can help you track job profitability, forecast revenue, and plan your company’s financial future with far more precision. Continue reading “Construction CRM for the Finance Team: Why CFOs Struggle With Visibility and How To Fix It”
