The Most Advanced CRM for Home Builders

TopBuilder’s Home Builder CRM (Customer Relationship Management) is a powerful tool that helps you collect and manage your leads, market your inventory, automate your sales and marketing tasks, and sell more homes quickly. With its easy-to-use interface and comprehensive features, TopBuilder’s marketing automation tools makes it easy to keep track of your customers, prospects, and leads. It also provides valuable insights into your marketing campaigns and sales pipeline, so you can optimize your efforts and close more deals. In addition, TopBuilder’s Home Builder CRM Software integrates with your existing accounting and lead management software to streamline your workflow. With TopBuilder’s Home Builder CRM system, you’ll have everything you need to manage your business more efficiently and sell more homes.
Home Builder CRM Customers

Home Builder CRM Marketing Features

TopBuilder’s software is the most comprehensive CRM made for home builders. It captures and manages all leads from onsite and online with ease. You can easily send targeted mass emails, professional newsletters, and track website visitors. The proposal tool lets you create beautiful proposals with e-signature capabilities. The advanced reports show you where your marketing efforts are working and where to focus more attention. TopBuilder is the perfect solution for any home builder looking for a robust CRM system.

Capture and manage all onsite & online leads.

TopBuilder CRM for Home Builders is a powerful tool that can help you capture leads from your website and third-party sources. Once captured, the leads are automatically uploaded into the CRM, where you and your team will receive notifications and alerts. The lead capture tools make it easy to keep track of your leads and ensure that they are properly followed up. In addition, the automated features of the TopBuilder CRM make it easy to manage your leads and keep track of their progress. As a result, the TopBuilder CRM is an essential tool for any home builder who wants to maximize their sales and grow their business.

Easily send targeted mass emails.

A Home Builder CRM would not be complete without an email marketing tool. By using these email marketing tools, you can announce new homes, realtor events, open houses, grand openings, and community events to generate more traffic. Email is a great way to reach potential buyers who may be interested in your properties. Not only that, but by announcing events and providing information about your homes, you can increase the chances that potential buyers will visit your website or contact you for more information. In addition, by using email marketing to stay in touch with past customers, you can build relationships and keep them updated on new developments.

Send professional newsletters.

If you want your business to succeed, you need to keep your name at the forefront of your customers’ minds. With TopBuilder’s Home Builder CRM, you can easily send out professional newsletters that will keep your contacts engaged. We build personalized and branded templates for you, so all you have to worry about is coming up with helpful content. Additionally, we offer a library of topics to help you get started.

Marketing Feature Highlight

Newsletters & Emails

Email and newsletters are an essential part of keeping your potential buyers engaged and informed. With TopBuilder’s Home Builder CRM, announcing new homes, realtor events, open houses, grand openings, and more has never been easier. With TopBuilder’s email and newsletter software, we help you by:
Home Builder Email Template Examples

Home Builder CRM Sales Features

TopBuilder’s Home Builder CRM is a powerful tool for managing the sales process. It helps you collect and manage mountains of information, automate sales and marketing tasks, and keep track of price agreements and contracts. All of this makes it easier to close deals and grow your business. But what really sets a home builder CRM apart from other sales tools is its ability to help you build relationships with your customers. With its extensive contact management features, you can easily keep track of your interactions with customers, identify their needs, and offer them the perfect solution. In addition, its built-in email and social media tools make it easy to stay in touch with customers and nurture relationships over time. As a result, a home builder CRM can help you not only boost sales but also build long-lasting relationships with your customers.

Collect & manage mountains of information.

TopBuilder’s Home Builder CRM tool helps you manage your business by storing important information in one secure location. You can capture and organize data on potential home buyers, customers, partners, contractors, sub-contractors, price agreements, contracts, change orders, and tasks. This allows you to access the information you need quickly and easily. The CRM tool also lets you track your progress on projects and see where you need to make changes. This helps you to stay on top of your business and make sure that you are providing the best possible service to your clients. By using TopBuilder’s Home Builder CRM tool, you can streamline your business and make it more efficient.

Automate sales & marketing tasks.

Another crucial function of any CRM is its ability to automate tasks. These are commonly referred to as workflows. These workflows can automate numerous sales and marketing activities, saving your team hours each week. For example, you can set up a workflow that automatically sends follow-up emails to customers who have not responded to your initial contact. Or, you can create a workflow that adds customers who meet certain criteria to a targeted marketing campaign. By automating these routine tasks, your team can focus on more important tasks, such as developing new business opportunities and closing deals. In addition, automated workflows can help to improve the accuracy of your data by eliminating manual data entry errors. As a result, using a CRM with workflow automation can help you to optimize your sales and marketing efforts, saving you time and money.

Price agreements & contracts.

This feature has the ability to drastically increase your productivity, simply select that specific model, add the adjustments, add the quantity, add in the additional work hours, and you’re done.

Pricing & Contracts Example

Sales Feature Highlight

Pricing & Contracts

TopBuilder’s Home Builder CRM streamlines the creation and completion of price agreements, contracts, and change orders by:

Home Builder CRM Additional Features

While the core features of TopBuilder’s Home Builder CRM are essential for any home builder, there are also a number of additional features that can be extremely useful. For example, the advanced reporting and analytics can help to identify trends and optimize marketing efforts. Additionally, TopBuilder’s CRM can be seamlessly integrated with leading home builder software companies. This allows for a streamlined workflow and increased efficiency. Finally, the TopBuilder CRM can be accessed on any web-enabled device, making it easy to stay connected even when on the go. These additional features make TopBuilder’s Home Builder CRM an even more powerful tool for builders.

Utilize enhanced reports & analytics. 

TopBuilder’s Home Builder CRM offers a suite of advanced reports and analytics that can give you valuable insights into your business. With these tools, you can track how many online leads you have received, how many onsite visitors you have had, and how many potential buyers have progressed through the sales process. This information can be extremely helpful in identifying areas of opportunity and ensuring that your sales team is operating at peak efficiency. In addition, the TopBuilder CRM also allows you to segment your data in a variety of ways, giving you even more flexibility in terms of analyzing your results. Overall, the TopBuilder Home Builder CRM is an incredibly powerful tool that can help you to take your business to the next level.

Integrate with leading companies.

TopBuilder’s CRM software actively integrates with the industry’s top home builder software companies. A few examples would be Zillow, Trulia,, and BDX/New Home Sales. This allows for a streamlined workflow and helps to ensure that all of your data is properly aligned. As a result, you can avoid duplicate entries and tedious manual data entry. In addition, the integration provides accurate and up-to-date information, so you can be confident that you are making decisions based on the most current data available. This proactive approach to data management helps to give you a competitive edge in the marketplace. And because TopBuilder is constantly expanding its list of integrations, you can be confident that your system will always be up-to-date with the latest technology.

Use on any web-enabled device.

TopBuilder’s new CRM mobile functionality enables you to conduct business anywhere from any web-enabled device. This exciting new feature provides you with the ability to manage your contact lists, create and track opportunities, view detailed reports, and much more – all while on the go. Whether you’re in the office, at a client meeting, or out of town on business, TopBuilder’s CRM mobile functionality ensures that you can always stay connected to your business. With this powerful tool at your fingertips, there’s no excuse not to be able to grow your business at a rapid pace.

Feature Highlight

Website Traffic Alerts

TopBuilder’s Home Builder CRM lets you track potential buyers as soon as they fill out a contact form on your website. This website tracking will note the source of the buyer and tell you:
Additionally, we can automate the website tracking to notify you when key prospects return to the website. This enhanced reporting can help you know exactly what to discuss with them, so you can close the deal. With TopBuilder’s Home Builder CRM, you will have all the information you need to succeed.
Real Estate CRM Website Tracking

What Home Builders Say About TopBuilder

ONPOINT custom homes

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.”

John Leggett


Sierra Classic Custom Homes

“I’ve worked with a lot of home builder CRM systems and TopBuilder is by far the best and easiest to use!

David Ellison

Director of Sales & Marketing


“We tried several CRM’s prior to TopBuilder. The others were cumbersome, which caused internal resistance, which led to failure in implementation. TopBuilder has been simpler and much more user-friendly.

Mike Salomon


Sell More Homes!

TopBuilder’s Home Builder CRM is a powerful tool that can help you sell more homes faster. With its easy-to-use interface, you can keep track of your sales pipeline and manage your prospects with ease. In addition, the TopBuilder team provides expert support to help you get the most out of the system. With its robust features and user-friendly design, TopBuilder’s Home Builder CRM is the perfect solution for streamlining your home building or remodeling business. Contact us today to learn more about how we can help you sell more homes faster.