Lead Capture Tools

Automatically capture, assign, alert, categorize, prioritize, and apply follow-up plans to your leads. 

TopBuilder Lead Capture Software
Home Builder CRM Customers

Lead Capture Software Top Features

Easily collect your leads. 

Each month you receive multiple leads, from multiple sources, at various times, all with different requests. This can lead to an immense amount of information that can get out of hand quickly.

With TopBuilder’s Lead Capture software, we will automatically capture these leads from your website and third-party resources. Once collected, this information will automatically be uploaded into the TopBuilder CRM.  

Quickly review contact history.

Once a lead capture form has been completed, the information is automatically uploaded to the TopBuilder CRM.  

Once uploaded, the CRM will automatically upload their form response in contact history. This information can then be seen and reviewed by any member of your team.  

Automatically track contact source & method.

It’s not uncommon to have multiple contact forms on your website or interface with different third-party websites.

TopBuilder’s Lead Capture software will automatically log the source of each successful contact submission. This will connect to your marketing reports and metrics, helping you see which contact form is performing the best. You will also understand how customer and prospects are reaching your website, chat, social media site, third party site, etc. 

Lead Capture Highlight

Automated Alerts.

With TopBuilder’s marketing automation, you can build alerts and reminder that notify you immediately of a new lead or inquiry. 

Additionally, you can build these alerts to notify one or multiple members of your team. This is an effective way for sales and marketing teams to stay connected on campaign progress or for managers to know how many inbound leads the sales team is receiving.

TopBuilder New Lead Alert

Immediately respond to new leads.

The quicker you respond to a new lead, the better your chances are of winning that project. With such a strong emphasis on speed, we’ve expanded our auto response features to give you an advantage. 

With TopBuilder’s lead capture tools, you can respond to client requests with a professional auto-response, and automatically assign each lead to the correct agent, sales rep, or support staff the moment it arrives. 

Automatically add to your email lists.

TopBuilder’s marketing automation features allow you to automatically assign new leads to an email or newsletter list. 

In other words, as soon as a contact completes a contact form, you’ll be notified, a professional auto response will be sent, and they’ll be added to an email list, automatically. No manual entry required.  

Receive mobile alerts.

TopBuilder is a cloud-based platform. This means you can access your information from any web-enabled device.  

Additionally, this means you can receive automated alerts of new leads straight to your phone. This gives you the ability to reach out to new leads within minutes.  

Send leads to the TopBuilder CRM through our open interface.

With TopBuilders open interface (API), you can send leads into topbuilder from any source and apply the same assignment and processing rules you apply to you contact forms. 

Website Tracking Software Alert

Lead Capture Highlight

Track Website Traffic

Once a contact fills out a contact form on your website, we have the ability to track which pages they are viewing and for how long.

This gives you and your team the ability to know just how interested a contact is before you reach out to them.

What Our Customers Say About TopBuilder

ONPOINT custom homes

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.”

John Leggett


Sierra Classic Custom Homes

“I’ve worked with a lot of home builder CRM systems and TopBuilder is by far the best and easiest to use!

David Ellison

Director of Sales & Marketing


“We tried several CRM’s prior to TopBuilder. The others were cumbersome, which caused internal resistance, which led to failure in implementation. TopBuilder has been simpler and much more user-friendly.

Mike Salomon


Automated Lead Collection

See how TopBuilder’s Lead Capture Software can help you sell more faster.