The Real Estate CRM That You’ve Been Searching For

Easily capture leads, automate follow-up activity, and manage relationships with the industry’s fastest growing Real Estate CRM. 

Home Builder CRM Customers

Sell More With a Real Estate CRM

For real estate agents, the sales and marketing landscape has evolved. You now need to manage, track, and nurture numerous online and onsite visitors. TopBuilder’s Real Estate CRM can help you automate this entire process. 

Real Estate CRM Marketing Features

Quickly and easily send targeted emails.

A Real Estate CRM is a database that collects information for prospects, home owners, and realtors. With TopBuilder’s email marketing tools, you can easily promote your inventory, lots, grand openings, buyer incentives, realtor events, and much more.

Increase efficiency with communication templates.

TopBuilder’s Content Center help you build communication templates. This means you can set guidelines on how agents respond to clients and contacts. All they have to do is select the right template and they’re done.

Send professional newsletters.

Stay top of mind by sending helpful content to your contacts. Don’t worry, we build personalized and branded templates for you. Additionally, we offer a library of original topics to help you get started. 

Real Estate CRM

Professional Emails & Newsletters

Without the right tools, keeping your potential buyers engaged and informed can be nearly impossible. 

With TopBuilder’s Real Estate CRM, announcing new homes, realtor events, open houses, grand openings and more has never been easier. With TopBuilder’s email software, we help you by:

Real Estate Email Marketing Template
Real Estate CRM Sales Features

Real Estate CRM Sales Features

Sell homes faster.

A true Real Estate CRM is built from the ground up to help real estate agents, home builders, and new home sales professionals sell homes faster and easier. It does this by helping you capture, qualify, nurture, and communicate with leads from online and onsite lead sources.

Capture and manage all of your leads.

TopBuilder’s lead capture tools collect leads from your website, Zillow,, BDX, and more. Once a lead is captured, TopBuilder automatically responds to the prospect, assigns the lead to the correct agent, send alerts, assigns follow-up plans, and sets a priority based on the client purchase plan.

Use website tracking to monitor return traffic.

Track your potential buyers whenever they return to your website. Monitor which pages they are visiting, time spent on pages, and which content interests them the most. You can even receive automated alerts when they come back.

Home Builder Lead Capture Tools

Real Estate CRM

Lead Capture Tools

Once TopBuilder’s lead collection software is installed, we will automatically captures leads from your website and your third-party resources.

This lead collection software will then automatically upload all of the contact’s website activity to their client history section in the TopBuilder CRM. 

To make this even better, our Real Estate CRM workflows can send professional auto-responses to the client, send you a notification, and add them to the newsletter email list automatically. 

Real Estate CRM Additional Features

Utilize enhanced reports & analytics. 

Understand your sales and marketing performance, track marketing campaign progress, identify areas of improvement, and find hidden opportunities all within one platform. 

Integrate with leading companies.

TopBuilder actively integrates with the industry’s top real estate software companies. A few examples would be Zillow, Trulia,, and BDX/New Home Sales.

Use on any web-enabled device.

With our new mobile functionality, you can now conduct business anywhere from any web enabled device. 

Real Estate CRM

Website Traffic Alerts

TopBuilder’s Real Estate CRM lets you track potential buyers as soon as they fill out a contact form on your website. This website tracking will note the source of the buyer and tell you:

Additionally, we can automate the website tracking to notify you when key prospects return to the website. This enhanced reporting can help you know exactly what to discuss with them.

Real Estate CRM Website Tracking

What Our Customers Say About TopBuilder

ONPOINT custom homes

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.”

John Leggett


Sierra Classic Custom Homes

“I’ve worked with a lot of home builder CRM systems and TopBuilder is by far the best and easiest to use!

David Ellison

Director of Sales & Marketing


“We tried several CRM’s prior to TopBuilder. The others were cumbersome, which caused internal resistance, which led to failure in implementation. TopBuilder has been simpler and much more user-friendly.

Mike Salomon


Sell More Homes!

See how TopBuilder’s Real Estate CRM can help you sell more homes faster.