Email Marketing for Home Builders

Sell more homes using email marketing software designed exclusively for new home builders and developers.

The home building industry is a highly competitive marketplace. In order to succeed, home builders and developers must find ways to stand out from the crowd and connect with potential buyers. Email marketing software designed specifically for the home building industry can be a powerful tool in this process. By understanding the unique needs of home buyers and tailoring email content accordingly, builders and developers can create a more efficient and effective marketing strategy. In addition, email marketing software can help to automate the process of sending emails, freeing up time for builders and developers to focus on other aspects of their business. By leveraging the power of marketing emails, home builders and developers can increase their chances of success during the highly competitive home buying journey.
Example Home Builder Email
Home Builder CRM Customers

Home Builder Email Marketing – Made Simple

Home builder email marketing software can be a critical tool in your marketing arsenal. By sending targeted emails to each potential home buyer, agent, or influencer using pre-built templates and automation, you can ensure that everyone is kept up-to-date on the latest community events, inventory changes, buyer incentives, and more. This functionality can help you save time and keep each new home buyer informed, making it easier to convert them into paying customers. With the right home builder email marketing software in place, you can streamline your marketing efforts and improve your bottom line.

Easily send targeted emails.

Segment your email lists in limitless ways by using the customer data in TopBuilder or by using Tags. With targeted emails, you can promote your inventory changes, realtor events, promotions, and more to any of your contacts in TopBuilder. This helps you move inventory and promote your brand easily to a wide range of prospects, realtors, and homeowners.

Automate your email marketing.

TopBuilder includes lead capture tools that collect leads from your website, Zillow,, BDX, and more. Once the lead is captured, TopBuilder automatically responds to the prospect, assigns the lead to the correct home counselor, sends alerts to your team, assigns follow-up plans, and sets a priority automatically. No manual entry required. With TopBuilder, you can be sure that your leads are being followed up on in a timely and effective manner. Make the most of your marketing efforts with TopBuilder’s powerful lead capture and management tools.

Keep each home buyer informed.

With TopBuilder’s email segmentation tools, you can build email lists by selecting options in our drop-down menus, such as lead type, lead source, or lead priority or you can narrow segmentation even more by adding your own keywords, names, and tags. In other words, you can build multiple email lists quickly and easily. Helping you keep every single home buyer informed.
Email Segmentation

Build Professionally Branded Newsletters

TopBuilder offers a suite of newsletter tools that make it easy to stay in touch with your subscribers. With hundreds of original, prewritten topics, our tools let you quickly find the perfect content for your next newsletter. Original graphics and photography help to brand each newsletter for your business, and our metrics let you track the effectiveness of your campaigns. With TopBuilder, it’s easy to keep your subscribers engaged and informed about your latest news.

Monitor email effectiveness.

Email marketing is a powerful tool, but it can be difficult to track the effectiveness of your campaigns. Traditional methods only give you an overview of how many people opened your email, but they don’t offer any insights into what kinds of interactions are happening after that. TopBuilder’s advanced tracking features let you see not only when your email is opened, but also when individual items in the email are clicked. This gives you a much better understanding of what kind of content is resonating with your audience. In addition, TopBuilder’s tracking features also include information on any sending errors, so you can rest assured that your messages are getting through. With TopBuilder’s advanced tracking features, you’ll have all the information you need to make your email marketing campaigns more effective than ever before.

Build drip campaigns.

TopBuilder’s drip campaign feature is a powerful tool that can help you nurture your leads and close more deals. By building campaigns that are based on the status of your potential buyers, you can easily customize your messages and ensure that each lead is receiving the most relevant information. Additionally, the ability to quickly change which drip campaign is assigned to each buyer means that you can always keep your campaigns up-to-date and responsive to customer needs. As a result, TopBuilder’s drip campaign features can help you save time, stay organized, and close more business.
Home Builder Email Template Examples

Get started with custom templates.

All of our new home builder accounts receive personalized and branded email templates. That way you can start sending emails as soon as you feel comfortable with the software.

Have custom email requests? No problem. Our team of designers and developers can help make your custom email campaigns a reality. By working with our team, you can be sure that your emails will reflect your brand in the best light possible and help you to achieve your marketing goals.

What Home Builders Say About TopBuilder

ONPOINT custom homes

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.”

John Leggett


Sierra Classic Custom Homes

“I’ve worked with a lot of home builder CRM systems and TopBuilder is by far the best and easiest to use!

David Ellison

Director of Sales & Marketing


“We tried several CRM’s prior to TopBuilder. The others were cumbersome, which caused internal resistance, which led to failure in implementation. TopBuilder has been simpler and much more user-friendly.

Mike Salomon


Sell More Homes!

As a professional, your email list is one of your most valuable assets. It’s a direct line to your past, current, future, and inactive subscribers, and it’s a powerful tool for building relationships and generating leads. But if you’re not using a professional email marketing service, you’re missing out on a lot of potential.

With TopBuilder’s Email Marketing, you can easily create beautiful emails that get opened and clicked-through, boosting your click through rates and generating more leads. You’ll also be able to segment your contact lists, so you can send more targeted messages that convert into sales.

With TopBuilder’s Email Marketing, selling more homes faster has never been easier. So why wait? Sign up today and see the results for yourself!