Real Estate Email Marketing

Reach more prospects and sell more homes with TopBuilder’s real estate email marketing software.

Example Real Estate Email Template
Home Builder CRM Customers

The Power of Real Estate Email Marketing

With real estate email marketing software, you can quickly send targeted emails to all your potential buyers using pre-built templates and automation. This functionality helps you keep each buyer informed, up-to-date, and looking to as their real estate expert.

Easily send targeted emails.

Segment your email lists in limitless ways by using the customer data in TopBuilder or by using Tags. 

With targeted emails, you can promote your inventory changes, realtor events, promotions, and more to any of your contacts in TopBuilder. This helps you move inventory and promote your brand easily to a wide range of prospects, realtors, and home owners. 

Automate your email marketing.

TopBuilder includes lead capture tools that collect leads from your website, Zillow,, BDX, and more. 

Once the lead is captured, TopBuilder automatically responds to the prospect, assigns the lead to the correct agent, sends alerts, assigns follow-up plans, and sets a priority automatically. No manual entry required.

Build emails lists, large or small.

As a real estate professional, you are constantly sharing information. You need the flexibility to easily send information, regardless of the size of the group.

TopBuilder offers multiple options for creating emails lists. You can either select specific variables from our drop-down menus or you can narrow it even more by targeting specific keywords. It’s that easy.

Email Segmentation

Use Pre-Built Email Templates.

The last thing you should have to worry about is building your own email templates. 

At TopBuilder, we build personalized and branded email templates for you. That way, you can begin updating all your potential buyers as soon as you’re trained to use TopBuilder’s email marketing software.

Monitor email effectiveness.

TopBuilder offers advanced tracking with each email marketing campaign. 

This means you’ll know when the potential buyer opens the email, clicks an item in the email, or if there was a sending error. This gives you important insights into your open-rates and your click-through-rates.

Build drip campaigns.

TopBuilder offers the ability quickly and easily build drip campaigns. These drip campaigns are based on the status of the potential buyer. 

Which means you can build numerous drip campaigns and quickly change which drip campaign is assigned to each buyer.

Real Estate Email Marketing Template

Get started with custom templates.

Email marketing can be time consuming, especially if you’re in charge of building an email from scratch.

TopBuilder starts each new real estate account with their own personalized and branded email templates. That way you can start sending emails as soon as you feel ready.

What Our Customers Say About TopBuilder

ONPOINT custom homes

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.”

John Leggett


Sierra Classic Custom Homes

“I’ve worked with a lot of home builder CRM systems and TopBuilder is by far the best and easiest to use!

David Ellison

Director of Sales & Marketing


“We tried several CRM’s prior to TopBuilder. The others were cumbersome, which caused internal resistance, which led to failure in implementation. TopBuilder has been simpler and much more user-friendly.

Mike Salomon


Sell More Homes!

See how TopBuilder’s Email Marketing can help you sell more homes faster.